But they shouldn't wait until some arbitrary week in August just because that's when GenCon was originally scheduled. People don't typically eat and sleep properly during conventions either so immune systems are often not at their peak performance. Reavern, what you want is not what the marketing strategy of FFG is as stated by Steve Horvath, official announcement from the GenCon website. June should be big for FFG because that's when many of the delayed Legion and X-Wing expansions are re-scheduled for release. Reavern, May 19 in Star Wars: Armada. All of that being said, there are already so many great board games for you to play. Meanwhile, the Legion community had known about CWL for months... and you know what? . Unfortunately, due to ongoing concerns around COVID-19, the live con will be taking the year off to ensure the safety of “attendees, exhibitors, & staff”. One of the events I was wanting to attend at GenCon was canceled by the organizer of the event. Conversely, if the Armada expansions are still on schedule or that schedule has slipped, there's a case to be made that they should hold the announcement. The best four days in gaming will not happen in 2020. I mean, this needed to happen, and I'm glad it did. I didn’t think they’d charge the fee for cancelled events, but neither document mentioned a waiver. Start the PR campaign too early and the excitement wanes and people spend their money elsewhere. However the senate’s plans are still in motion. Officials announced Tuesday that Gen Con 2020 has been canceled because of health and safety concerns related to … That may very well be the case for you, but there's a lot of money spent analyzing marketing efforts, and generally speaking its been shown to be more effective to have a rhythm to press releases and the corresponding product launch. I often have to deal with the Mac Pro-using marketing haircuts, and IME, a coin flip is a better predictor of whether all of their forecast models, consumer trends analysis, and marketing campaigns "under-perform" or yield profits. Paste as plain text instead, × Here's a pic of the Clone Wars Legion display at GenCon 2019: People had already seen Clone Wars Legion, but it still made news at GenCon 2019 -- inconceivable! If FFG had revealed them earlier, they still would've received plenty of attention at GenCon 2019. I think you meant "there's a lot of money wasted on analyzing marketing efforts.". It may not display this or other websites correctly. Clear editor. If you have an account, sign in now to post with your account. If you want to see a change, you need to write to them directly with your comments and thoughts. I mean, if we're just asking for stuff, then I want them to give my blog a shoutout and some free Clone Wars stuff too. This is also consumer-friendly because it fosters responsible spending habits instead of exploiting hype to trigger impulse purchases. Normally it would take at least 12 months to get to that point, so all looks good for 2021 -- especially around summer-time. Without either of the big-name conventions happening this year, many things will have to change in the board gaming space. Mission accomplished! so your plan, just making sure i understand this, is that instead of talking to a bunch of reporters and distributors during virtual GenCon, they should just release it when no one is watching them, and then advertise it SOMEHOW even though you ignore all ads and actively ignore companies that advertise to you? I know that was an issue GaryCon had been worrying about before government-based restrictions went into place. The virus will never be gone and vaccines can react differently with different people, so there will always be a risk, but by mid-2021 that risk should be considerably low. Oh good, that means my GC attendance streak will remain broken. And just to prove that this phenomenon wasn't exclusive to Legion, here's a pic of FFG's Armada display. The Legion community had already seen Clone Wars Legion months earlier, but there was still a ton of interest in it from interviewers. Here's an excerpt of the official announcement from the GenCon website: It is with a heavy heart that we must announce the cancellation of Gen Con 2020 this August in Indianapolis. The relevant question is: When will FFG reveal Clone Wars Armada now that GenCon 2020 has been officially cancelled? This will be much the same situation. With anti-vaxxers growing in numbers though -- the traditional herd immunity approach may be challenged though. The more advanced notice Armada players are given, the longer we have to save up their money, and the more money we'll have to spend on Clone Wars expansions. Without that delivery option, companies will need to figure out how to get games to the people. This entire video is a fantastic look inside Asmodee and by extent, FFG. The same is true for Armada. To Our Gen Con Community: It is with a heavy heart that we must announce the cancellation of Gen Con 2020 this August in Indianapolis. There's nothing in the Refunds section (and this one) about waiving the 5% fee for cancelled events, which to me, does seem unfair. More than likely, it will be March or April, maybe even May before a vaccination is developed and distributed. Since I started going to Gen Con it has become the highlight of my summer. talking to interviewers and distributors, presumably via Skype or Zoom or whatever, as well as hosting online panel discussions and Q&A sessions; FFG should DO THAT. This will be the first time in the 50+ year history of Gen Con that we will miss the chance to see each other in person, and it hurts, but nothing is more important to us than the health and safety of our attendees and the communities they hail from. I ended up with 5 B2s and 3 Phase IIs, as well as pre-ordered the AAT. FFG should get to work on producing some sort of major Livestream event to reveal Clone Wars, and do it sooner rather than later, like June. Gen Con is one of the two biggest board gaming conventions in the world. This is a revelation. The interesting part will be what exactly do they show? All Pop-Up Gen Con events will also be canceled for 2020, and participating retailers will be contacted by email with instructions. . Please refer to the link I posted earlier if you would like to lay out a comprehensive marketing plan for FFG. 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