The process of analyzing your business is daunting to most business owners, partly because of the fear of what they will find. In this paper, I look at the business strategy of Amazon. Every day, you see new kinds of products and services being added to the Amazon platform (many times through third-party sellers). What is it that you are trying to achieve? Amazon, should have acquired a traditional bricks and mortar brand. But at the end of the day, you want to achieve all your goals and witness your business moving forward. <> This could be any number of things, including things that you do well, processes that have a high ROI, and the characteristics that make you better than your competitors. Food has been on Amazon’s agenda for a long time as demonstrated by the launch of Amazon Fresh a decade ago. We created CANZ Marketing, a Digital Marketing Company, for one sole purpose: Making our clients happy, and their bank accounts happier. ii An Abstract of the Thesis of Kathryn Adkisson … Some opportunities that are common to many businesses include: Opportunities can take any shape and form. Are you using the right kind of technology that can help you during all steps of the online selling cycle? • Customer Experience: An easy-to-use website, smooth processes, great customer care – Amazon makes sure every customer has a great experience. This makes it the go-to for millions of people. But that’s not all – it also has different kinds of services its consumers can enjoy. As an online seller in an ever-changing environment (or an Amazon marketing company representing such a business), you can’t afford to be left behind. Why do you need it? It would be unfair to leave you without closure – an Amazon strategic plan. This, understandably, infuriates its competitors and Amazon often finds itself in the middle of legal battles. Facebook Ads Rapid Fire Testing Done Right, Case Study: Advertisement for Nationally Recognized Clothing Brand, Evergreen Marketing – A Detailed Guide To Implement Marketing Practices That Last, Facebook Monetization – How to Make Money on Facebook, 11 Best SEO Agencies In Australia To Boost Your Web Presence, Drop-Shipping Explained With 23 Incredible US Drop Shipping Suppliers of 2020, Tangible assets such as solid capital, state-of-the-art equipment, and more, Being ahead of competitors in most, if not all, aspects, The inability to overcome competitors in certain activities, A partnership, acquisition or another kind of deal, A small number of competitors in a particular market, A sudden need for your products or services, Political unrest in a local or global location, A great increase in the costs of doing business. It, thus, makes perfect sense for it to be an opportunity. This is counterproductive. Such partnerships have benefited Amazon in the past; there is no reason why they won’t prove to be instrumental to the growth of the company in the future. In other words, it has a positive brand image and high recognition. Here are some other strengths of Amazon that set it apart: Everyone knows about Amazon. • Use affiliate marketing to bring traffic to your site. In simple words, it is a tool that lets you do what we mentioned above – determine and study the internal and external factors that have a role to play in your success. • Amazon applies of model of direct sales whereby it sells some products directly to the consumers. Special attention is given to five parts, including a historical overview, organizational structure, business operations, The result? Most people have also shopped there. This was previously discussed as one of Amazon’s strengths. Œ{¤]¡ín^ùKµÂ‡y^\®p)"j"¢ÕVyÔ¥ú•–j凊Ó/iߣfǽÛ>agªKTù ãԞôo¬¥ì|xq>¼¦±9Ê ‚ 8i¤é…AD¥%FJ•$£A؁³ÆƒPӛ°eƒÁ]ØRAo@&ð¥ñ9ô&ød. As we just mentioned, Amazon expands its inventory regularly and its customer base isn’t shrinking either. While this is great in the sense that the company gets to offer great value and incredible experience to its customers, it doesn’t make much of a profit. What are some Amazon marketing strategies? To effectively identify all of Amazon’s opportunities, the SWOT analysis on amazon is definitely the way to go. stream Once you are aware of the possible issues that your company can encounter, you can devise a game plan to tackle the concerns. These strengths, among many others, help Amazon stay ahead in the race to be the best. Your email address will not be published. endobj Once you have completed the four stages we just mentioned – identifying the strengths, weaknesses, opportunities, and threats – it is now time to analyze them and devise a game plan. Instead of finding out why this is happening and working towards fixing the issue, you instead focus on another weakness – decreasing traffic to the site. 4 0 obj You can reinforce the good, tackle the bad, make the best use of opportunities you had been unaware of until now, and be prepared to tackle any issues that come your way. • Low prices: Amazon offers products that are less expensive than on other platforms. endobj Amazon SWOT Analysis: A Case Study To Find Your Competitive Edge. 3 0 obj Yes, you read that right. This is why it is important to list down all your weaknesses. The focus, here, can be on products that are currently not found in abundance on the website. Threats are the second of the major external factors that can have a role to play in how far a business gets. The new visitors you are able to bring to the site are likely going to leave the site without making a purchase too. %µµµµ This could become more and more difficult as other companies start imitating Amazon and catching up. If not, do you provide them with any alternative solutions? Building your brand and making your offerings stand out on the platform isn’t easy – you are one in a sea of similar businesses. You need to conduct a SWOT amazon industry analysis on a regular basis to: As promised at the start of this blog post, here are some considerations that can set your brain into motion. Not only has Amazon gained storefronts, it has added 11 food storage centers to its expanding network of 450-plus distribution centers to support expansion of its … Why Are You Carrying Out a SWOT Analysis? Keeping in line with this mission, the company offers low costs, great deals, and a phenomenal shopping experience to keep them satisfied. These questions, and many others, can form the basis for recognizing your strengths and weaknesses. While Amazon dominates the e-commerce industry by a great margin, some, if not many, of the newbies will always possess the potential to grow at an exponential rate and leave the undisputed giant (for now) behind. But before all that, let’s get a little bit of context. • Convenience: People shopping from Amazon can get what they want in a few clicks – sometimes even on the same day. And Amazon delivers immaculately. However, it is a costly approach and can affect the company’s margins by a great deal. Amazon can consider expanding its services and moving from a vastly online model to having a more substantial physical presence. The good news is that we will answer all these questions for you and carry out a SWOT analysis on one of the biggest companies in the world: Amazon. Make sure that you follow up regularly and analyze the results of the changes. Your current customers are bouncing back off the site without making a purchase. Could a physical presence that supplements your online store help you in a substantial way? Just like a particular component can be a strength and a weakness at the same time, an opportunity can also act as a threat to another element of the business. • Product display ads This must be done in a smart, strategic way, however, to prevent it from becoming another Fire Phone fiasco. Success may mean any number of different things to you. What does the amazon industry analysis do for YOUR e-commerce store? It brings another meaning for online shopping. To see the best results, apply as many of these strategies as you possibly can. Prioritizing your tasks can be the difference between success and failure – choose wisely. Amazon usually offers free shipping to its customers (on eligible items) when a consumer places an order over $25. 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