Look at your relationships in the real world. Admission is free as long as you RSVP here first to get your invite. This blog here falls under the ambit of social media, and I use it to connect with all of you. conditions & privacy policy. Thanks. Joanna Penn, TheCreativePenn.com Writing, Self-Publishing, Book Marketing and Making a Living with Your Writing. I struggled the same way when I worked in the private sector in sales – at one store I would regularly send people down the road to the place that would give them better qualityu for better price. The mass-media effect only really works if the book is everywhere, like Dan Brown’s recent domination of supermarkets, bookstores and retail outlets at the launch of Inferno. But social media seems to be exactly that: trying to worm one’s way into users’ personal lives (and they in turn into yours) primarily for the purpose of making a buck. The advent of so-called cyber bullying episodes has caused me to lose faith in humanity altogether, not only those on social media websites but especially that audience. But doesn’t “getting the book into hands/hearts of people” involve forging some sort of “relationship” with them? I use cookies to ensure that I give you the best experience on this website. Excellent piece Joanna. I’ve heard something along those lines, with varying formulations and qualifications, for years now – not just in the field of writing and books, but I’ve heard it applied to lots of different products. The Creative Penn Limited. – will know what an excellent resource it is for writers, particularly on marketing, where she regularly offers no-nonsense advice that actually works. Required fields are marked *. Share it around: © 2020 Australian Writers' Centre | FAQs | Terms, I could not agree more, and smiled especially at #1. I’ve given you a more details answer up there somewhere ^^^ but I wanted to give you a non-blogging example of how you can build an audience without sharing any personal information or posting cat pictures which you have no interest in. That’s all part of building a platform, which Joanna covers in great detail her book, and I touch on in Let’s Get Digital. Engagement is important in all social media, but that’s just talking to people, and she has a good conversation about each book posted with those who have liked her page. The Notre Dame quarterback fiasco with the dating service rings a bell here. PS – Marketing can be fun, you know and it’s part of thinking of ourselves as entrepreneurs! I have my books in a sidebar along the side of each page. A different way of looking at something I’ve always disliked. Tagsarkane, book marketing, ebook marketing, how to market a book, jf penn, joanna penn, marketing, marketing advice, marketing for writers. But I agree with every word stated by Claudio Leonel Ordóñez Urrutia. “I think you don’t have a choice about brand. I think i will follow the blog. I do hope you can rejuvenate your enthusiasm Angela – try to find the thing that is fun for you – and there are plenty of options in the book. When I first started learning about marketing, I focused entirely on traditional media and made it onto national TV, national radio and into national papers. One final thing before I go: As those that will have attended at the end of June will know, the live video Q&A had to be cancelled because of technical difficulties at my end – my sincere apologies for that. Just snagged it for my Kindle. Thanks Joanna and David for explaining these myths! But none if it is *necessary*. I hope you’ll join me on a journey both inside and out. So the launch doesn’t have to be everything for us. I really prefer writing …. Joanna Penn is having some difficulty accessing the comments and asked me to post this for here. Log in, Most of the information on this site is free for you to read, watch or listen to, but The Creative Penn is also a business and my livelihood. “If you think of an author, think of a famous author, things come to mind, emotional resonance, what they do. You should aim to build a platform which will attract the same readers/followers/likes as the target audience for your books. We’ve got to do our best to catch their eye. I’ll be answering your questions on self-publishing and marketing, and the session will run for an hour or so. “I also think for authors, particularly, once you get noticed you will be asked to speak, you will be asked to be on a panel at a conference, you will be asked to go on a podcast, you'll be asked to do lots of things that are outside your comfort zone. In this episode, I talk to Len Edgerly from The Kindle Chronicles Podcast which started in July 2008. Stay up to date with posts from the AWC blog. She has built a thriving author Facebook page purely by sharing books similar to hers. I’m confused as to the whole social-media end of things, i.e. Click the Confirm button on the email I just sent. Thanks for featuring the book, David – and I’d love to hear of any other myths that people need shattering about marketing! I was referring to fiction there, and readers tend to devour books on commutes. One author I know writes Paranormal Romance. The good news is that it’s rescheduled for Tuesday 9 July (tomorrow) at 4pm Eastern/9pm GMT. I’m Jo Frances Penn. She’s also runs the super popular Creative Penn website and is in high demand around the globe as a speaker. September 27, 2020. It’s so hard for people to get their brains around this. Photo by J.F.Penn It's a Neo-classical building with a copper-domed roof surrounded by red and white sculpted rose bushes in well-kept grounds. Sure, there are some lightning strikes where an author can buck the trend, but in general, these myths are disempowering. When you've been self-publishing over a decade, it's easy to see how things have changed for indie authors and where the opportunities lie for publishing and marketing our books. No sharing. In my experience, sales can be better a few months after the book is initially available because of all the algorithm juice described in David’s brilliant book, Let’s Get Visible. How do you think marketing is different for ebooks, and is that a route you would suggest? I’ve definitely heard that one, and I think it could refer more to higher priced items. Maybe that’s why they continue in the real world. I can see it being particularly useful for those who are struggling to get to grips with marketing (or to fit it into their busy schedule), but I think everyone could get something from it (including traditionally published authors). I am not good writing in English, I’m italian. That didn’t last long – it was only when I worked for somewhere that really did offer the best quality and value that I flourished. b)  Publishers will do some marketing for you, but that will generally involve distribution and working with bookstore buyers, as well as potentially advising on what you can do to help them market the book. At the Bookseller marketing conference today, Bowker shared figures that 23% of books are bought by people because they have bought from an author before – that’s significant! This post provides encouragement for me for when I finally put together a book based on some of my blog posts, as has been suggested by my readers. I take a similar approach to Twitter and Facebook. Joanna currently works as a freelance editor; serves as an editor at Trio House Press; co-edits the literary zine Ethel; and teaches online workshops in flash memoir and lyric essay for the journal Creative Nonfiction. Starting From Zero And Success With BookBub Ads With David Gaughran. In other words it is not about “techniques” or “myths” as you correctly stated, it is about strategies and momentum. You have to keep moving and then you can change direction and change direction again. This our daily mantra advise, this is * necessary * to sell books go through the posts ) disconnect... Interesting news stories/blog posts/magazine articles on writing and entrepreneurship chat with Allison.... Way of looking at something I ’ m a traveller I would say that “ normal people. Most FB pages for RWE are no longer current with activity/posts over year. Publishing with a desire to be reminded of one of those kids who didn ’ t think. Some free marketing advice award-winning entrepreneur based in Bath, England online marketing it. Sharing what you love with people because it turns out that we are all salespeople these days?. 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