reliability in any respect of any material in this publication. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, further information. 3. apply a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy in local and global contexts. … that must be met. or program, and/ or to vary arrangements for any program. impose limitations on enrolment in any unit or program, and/or vary arrangements for any course without notification via the website. see http://handbook.curtin.edu.au/ for course and unit information. Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) Major/Stream Learning Outcomes. *    The combinations being supported are: Bachelor of Commerce Electives Stream; Marketing & Economics; Marketing & Entrepreneurship; Marketing & Finance; Marketing & Logistics and Supply Chain Management; Marketing & Management; Marketing & Advertising; Marketing & Business Law; Marketing & Public Relations; Marketing & Property; Marketing & Sport Management; Marketing & Tourism and Event Management. The curriculum is industry-focused, with an emphasis on topics of relevance to the marketing profession. Minors prepare students to develop broad knowledge about an additional discipline area that compliments their study in an award course. Specifically, applicants require an undergraduate degree in any discipline OR a Graduate Certificate in any discipline. Information in this publication is correct at the time of printing but may be subject to change. The School of Marketing offers four study areas within the Bachelor of Commerce: advertising, marketing, public relations, and tourism and hospitality. should be selected by non-Commerce students. Information in this publication is correct at the time of printing but may be subject to change. part-time and external study, depending on course availability and in-country requirements. part-time and external study, depending on course availability and in-country requirements. Outgoing and motivated individual with proven ability to work and communicate effectively with those around them. 3. use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment, 4. develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients, 5. use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies, 6. employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline, 7. apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment, 8. recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing, 9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team. 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