Well Aesthetically it doesn’t look right, the SEO tells Mueller, but it’s not uncommon to see pages with those kinds of descriptions rank highly in search results. / January 25, 2021 / 4 min read. Without mincing words, Mueller says saturating a page’s meta title and description with keywords is not against Google’s guidelines. Sort by citations Sort by year Sort by title. Title. Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance. 1979. Scrape, steal, spin, etc. Google’s John Mueller claims the launch of the Web page Experience upgrade develops possibilities for Search engine optimizations to begin side rushes, offered they level up their abilities as necessary. He’s been working at Google since September of 2007. By following the standard HTML structure for webpages you will ensure that Google will be able to accurately read the title tags and display them in the SERPs. This time we asked about a well-known element in the SEO community, the title tag and what impact it really has on the page as a ranking factor. What’s more Google will bold keywords in your title tag (and your meta description) so when you are visible to a searcher in the SERPs the searcher will be more drawn to your listing. In general, we try to recognise when a title tag is stuffed with keywords because that’s also a bad user experience for users in the search results. https://www.oncrawl.com/.../top-35-technical-seo-statements-john-mueller If this post has been useful to you, let us know how you got on, we’d love to hear from you. “We do use it for ranking, but it’s not the most critical part of a page. The title tag is still a ranking factor and therefore should be optimised, but not in isolation. Google respects authors rights no more than the same low … Join Facebook to connect with John M Mueller and others you may know. Cited by. Google’s John Mueller asked Gary Illyes about title tag length. Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. In a recent session, Dan asked the following question: This is a good question to ask as there is a growing trend in ever-prevalent ranking factors becoming less important to Google as their algorithms shift and change. Bio. Most of the posters in this thread keep focusing on the injustice that google's title re-writing does to site owners, but nobody wants to talk about the problems it creates for searchers in making it harder for them to find the information they want. St. Edward's University. We would therefore recommend having no more than 2-3 keywords in the title tags followed by your brand name. We’re not saying to keyword stuff them but if you don’t have relevant keywords in your title tags then Google may struggle to find and rank you for your chosen relevant terms. When optimising the title tag this should be done as part of a wider strategy to make the page relevant, so if you have pages on your site with thin or no content then we would suggest writing some relevant unique content that is going to help the visitor. You might look at that and say: well is this some SEO result? The concept is valid, but the execution, in its current form, is badly flawed. With a degree in communications, Matt ... [Read full bio]. John M. Mueller. Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines. That’s not to say Google recommends this practice either, as filling the title and description with keywords can make it more difficult to understand what the page is actually relevant for. However, if you can use the 65 characters as a guide – at least for your most important landing pages – then this will prevent the title tags not only becoming truncated in the SERPs (where you get “…” because it’s too long) but also goes someway to preventing Google from rewriting your title tags altogether. This topic is addressed during the Google Search Central SEO live stream held on December 11. Dan Picken, of Ingenuity Digital’s sister company WMG, attends these sessions to ensure he’s at the leading edge of search science, asking the questions that will enable us to keep our clients’ businesses fully optimised online. JH Mueller. Matt Southern has been the lead news writer at Search Engine Journal since 2013. January 25, 2021 4 min read. Google’s Gary Illyes on Optimal Title Tag Length. Mueller recommends a more focused approach; writing a title or description that gets more clicks is more important than cramming in a bunch of keywords. Mueller says the biggest improvement a site could hope to see by rewriting those titles and descriptions is a better click-through rate. Ever wonder if parts of your site are dragging down your rankings? https://www.click.co.uk/blog/john-mueller-google-duplicate-content We Work 10 York Road, Make sure they’re unique to the page. Especially for small businesses, you don’t have a lot of chance to be visible in search results in lots of places, because you’re probably more focused on your regional area, and having a title that is really good, that matches your business, that’s a lot more important than having all of the keywords in it.”. If they’re looking to understand what these pages are about and they just see a jumble of keywords, then that doesn’t really help.”. With the impending launch of the Page Experience update, Google's John Mueller says now is the right time to get into optimizing websites.Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills accordingly.In a response to an SEO on Reddit, Google’s John Mueller clarifies that keyword-heavy meta titles and descriptions are not against webmaster guidelines. And I suspect the biggest improvement with a title in that regard there is if you can create a title that matches what the user is actually looking for then it’s a little bit easier for them to actually click on a search result because they think “oh this really matches what I was looking for.”, Whereas if you were looking for “flower delivery Brighton” and as a title in the search results you see “flowers, green flowers, yellow flowers, Brighton…” and all of the cities nearby. R Ashrafi, JM Mueller. Last week, I upset some people by the words I used in my headline of my story which read Mueller knows stuffing titles and descriptions with keywords is a common tactic, and he recognizes it stems from keywords in titles and descriptions being ranking factors for Google search results. In a reaction to an SEO on Reddit, Mueller states: ” currently’s the ideal time to … https://www.seroundtable.com/google-links-title-tags-matter-27717.html When I questioned what he would deem “critical” to the page he said “actual content on the page” which in our minds is something that’s been high on the agenda for Google for years. The effects of individual differences in test anxiety and type of orienting task on levels of organization in free recall. ©2021 Webevents Limited (trading as Ingenuity Digital), Company Reg Number 03984604Registered Address: Central House, Otley Road, Harrogate, North Yorkshire, England, HG3 1UFVAT Number: GB 108 3000 68. So it’s not worthwhile filling it with keywords to hope that it works that way. Too many good titles are being re-written as bad misleading titles. He did further add that when thinking about title tags try to write a short sentence describing what the page is about. 1979. It makes sense that if you do not mention your keywords, then how could you expect to rank for them? Roger Montti. To watch the question we asked about title tags, please click on the link here: https://youtu.be/gfXGfvKJnPY?t=3454. Follow. SE1 7ND. They give an example of a florist in Brighton having a description that reads: “wedding flowers Brighton, funeral flowers Brighton, anniversary flowers Brighton, birthday flowers Brighton,” and so forth. And if, with the same ranking, you get a higher click-through rate because people recognize your site as being more relevant then that’s kind of a good thing.”. I think, at most, it’s something where you could improve things if you had a better fitting title because we understand the relevance a little bit better. Google does use the title tag as part of the pages content to understand the relevance of the page. ... LM Forsythe, L Davis, J Mueller, C Whitehead. “It’s not against our webmaster guidelines. So just because they are used for ranking doesn’t mean you need to put everything in there. Ingenuity Digital, The basic problem is that google's algorithm does such a poor job of re-writing titles. Google modifying the title of a page is akin to the same spinning spammers do. They are becoming even more sophisticated and better at understanding your site, prompting us to get clarification on what really works best and what doesn’t. Make sure your title tags are between header tags. It’s not even something Google considers to be problematic. Google wants to optimally understand the web as it is, and they sometimes need help understanding what’s important, what’s changing, and where folks publishing content have problems. INFORMATION SOURCE: GOOGLE Up to 65 characters per title tag. 319. That being said, when thinking about title tags here are some best practices that we adhere to: We hope that helps. Anxiety and encoding processes in memory. https://www.seroundtable.com/google-title-tag-critical-21499.html Search the world's information, including webpages, images, videos and more. Sort. An SEO tells Mueller they see small businesses saturate their titles and descriptions with commercial keywords all the time, even after advising them not to do so. Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST], How to Produce Quality Titles & Meta Descriptions Automatically, Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners, How Ad World Went from Zero to 50k Instagram Followers in 9 Months, 3 Powerful Ways SEO User Intent Drives Higher Lead Quality. Google has many special features to help you find exactly what you're looking for. Cited by. John Mueller is the Senior Webmaster Trends Analyst at Google. This explanation shows the role heading elements play … View the profiles of people named John M Mueller. We appreciate that this isn’t always achievable, especially if you have an ecommerce site with a large number of pages. Personality and Social Psychology Bulletin 5 (3), 288-294. , 1979. John Mueller Google Hangouts Session: Title Tags Google frequently arranges live Google Hangout sessions online, hosted by its Webmaster Trends Analyst, John Mueller, who runs one-on-one sessions with a select group of search specialists. And sometimes I suspect the bigger aspect is really the click-through rate from search rather than the ranking effect. John Mueller: “I have a question that is, maybe, just a yes or no thing, Gary. Google frequently arranges live Google Hangout sessions online, hosted by its Webmaster Trends Analyst, John Mueller, who runs one-on-one sessions with a select group of search specialists. Our stance on this is simple. 5th Floor, 75. Mueller is asked why keyword saturated titles and descriptions are so prevalent in search results, and whether or not they’re against Google’s webmaster guidelines. Or is this actually a business that will do a good job and create some nice flowers for me?”, So that’s something where I almost think it’s a matter of improving the click-through rate rather than improving the ranking. It’s not something that we would say is problematic. How important is the title tag as a ranking signal? London, Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines. John is a Webmaster Trends Analyst at Google in Switzerland, which means he tries to connect the world that’s creating websites, with the Google-internal world of search engineering. Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. If you have a tonne of title tags that are the same with similar content, then you are essentially relying on Google to make the right choice about what page they should show to the searcher so always, always have a unique title tag per page. “It’s a really common tactic. We say as well that we use the keywords in titles as part of our ranking system and people say oh well I need to add all keyword to my titles, and then you end up with something like that. Google’s John Mueller Praises Digital PR. 72. Hear Mueller’s full response in the video below: Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! https://www.searchenginejournal.com/why-google-rewrites-meta-descriptions He repeatedly recommends writing better meta tags to improve CTR, but never suggests doing so to improve rankings. Before joining Google, he owned a software company in Switzerland for more than 12 years. 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